Before I begin writing this article, I'd like to claim that most artists and musicians are now and again intimidated using the word BRAND. A lot, and even most, do not know exactly what it means or what it is, and above all how crucial it could be to setting themself aside from each of the thousands of other acts on the market; and being this guitar rock band that ultimately achieves success.
First, i want to indicate that building your digital brand just isn't as complicated as you may think. As a matter of fact, it's probably one of the easiest and most affordable varieties of marketing your music, plus your band. As I indicated, I am going to lay this out - step-by-step it to be a breeze to follow along with and implement. So, let's get in it somewhat:
This is probably the simplest form of your brand. Every act really should have a logo that in some way or some other represents who you are. It should be quick and easy to know. But you will need to have one. Don't rush it - do a variety of ideas and samples until you pick the final version. Collaborate with band-members, fans, and friends for different ideas. Six heads are superior to one.
Remember, you essentially would like your digital brand to tell the story of your identiity. Focus on details that describe your image and likeness, your on-stage consistent look, plus a consistent look and feel for your websites and social media. Once you devise your branded image, exploit it everywhere. When fans move from site to website, or view you perform, your brand must be consistent. Everywhere people look for you, they has to be able to absolutely know it's you - by just seeing your consistent logo, brand, and image. It must be memorable!!
CONSTRUCT A COMMUNITY OF FOLLOWERS:
Personalize your fan engagement experiences. Build trust and affection in your close personal community. Engage as often as possible. Possibly use brand-infused giveaways in order to enhance your follower's cooperation.
Use Instagram, Twitter, and Facebook to constantly spread your logo and expose it to numerous followers as you can. By all means, shoot professional videos. Video will increase your logo and give your fans a good look at what you are about and grow closer to you.
OVERSHADOW YOUR COMPETITION:
Dominate your particular music market since they can be distinctive in most aspect of your digital and traditional marketing efforts. Some examples will be the official website, your social networking sites and posts, new CD releases especially within your merchandise. Your merch have to be distinctive and express your image and brand rolling around in its designs. Along with your logo, merch designs also need to reflect your band's character and its overall story. The designs ought to be original and classy. If they're truly cool designs, people will purchase them even though it had not even attempt to do with your band; hence, more collateral exposure for the brand.
PUBLICITY & MUSIC MEDIA RELATIONS:
Exploit your brand in the news media, interviews, radio, and in music review blogs. Getting coverage in most of the media outlets can establish serious attention and awareness to your brand, and further enhance it. This type of outreach is way better handled with a seasoned music publicist. It takes a lot of time, expertise, as well as an accumulation of much talked about media contacts. It's extremely difficult for the average artist being considered genuine by media outlets. A professional music publicist, that's trusted from the media, may cost you a few bucks, but it's worth the cost.
SO, IN SUMMARY:
Remember, aren't getting too intense or complicated. And most importantly, aren't getting frustrated. Take your time - do it properly and it simple. Don't forget to use your entire band-members, fans, friends and followers in terms of establishing your logo, story, image, and designs. Six heads are superior to one. Take a look at the very popular acts that you admire - see how they approach branding. You may want to consider emulating a few of their ideas.
Branding is serious business. It's not something being ignored. It's the visual representation person as a possible artist. Just have fun, and do it!
©Ken Cavalier Worldwide -- Ken is a 35 year veteran from the record companies. Beginning his career as being a recording & performing artist signed to Warner Bros Records™ lucrative works in the marketplace as a music marketing consultant, music branding specialist, and publicist for independent artists. His passion for indie musicians is his cornerstone.